In the audiovisual sector, content, such as films and television shows, are exclusive. In other words, those companies which have the rights to broadcast a given show or movie can differentiate from their competitors thanks to their catalog.

Many Canadians are now choosing to subscribe to foreign audiovisual platforms with large catalogs of films and shows, such as Netflix, Amazon Prime and Disney+.

Source : MTM data for 2021 (other surveys indicate that the subscription proposition would be similar to that of Illico)

However, national productions are almost non-existent on these platforms.