Only cultural content broadcasting activities of social media companies would be covered by the Bill.
Some social media are important platforms for accessing culture. YouTube is the largest online music broadcaster in the country. To legislate Spotify or QUB Music, but not YouTube, for example, would be inconsistent and unfair.
In addition, broadcasting on social media is evolving rapidly. For example, with “Watch,” Facebook has built in a feature that allows users to view a feed of videos uploaded by users. Users can watch the first episode of Noovo’s Virage, for example.
With the launch of its new music distribution and promotion platform, SoundOn, Tik Tok wants independent artists to use its platform to launch their music and eventually distribute it on other platforms. In addition, TikTok recently struck a deal with CBC to broadcast the Street Cents series, which could bring it even more clearly into the realm of online streaming legislation.