Only businesses may have new obligations. Creators and users will continue to use social media as they do now. The only rules they will have to follow are those that are dictated by a social media company, as is currently the case.
C-11 will establish new requirements for online companies only when they are broadcasting content that falls under the scope of the law, such as television shows, movies, and music.
After analyzing the data, the CRTC will determine which companies will be required to contribute to Canadian culture, and how, for example by financially supporting the creation of cultural content, by promoting Canadian programs, by providing relevant data to the CRTC, etc.