Yes! C-11 aims to ensure that all businesses engaged in the online broadcasting of cultural content have obligations comparable to those of traditional broadcasters. One objective of the Bill is to make more funds available for content creation and production.
C-11 may also provide more visibility for many creators who are not currently pushed by platforms. This is consistent with the requirements for the presentation of Canadian and Francophone content on radio.
Currently, the platforms choose the criteria that determine which content is highlighted. Some creators have criticized the opacity and direction of the algorithms. Users, including children, can currently spend hours on a service without being offered local content.
The new regulations could allow the CRTC, after consultation, to determine that part of the recommendations offered to users must also take into account their language and location, in addition to their more general preferences.